Publisher Policy Guide
An interactive guide to Google's publisher policies for Ads, AdX, and GAM360.
The Pillars of Trust & Quality
Google's policies are built on key principles. Understanding these is the first step to building a sustainable, policy-compliant website network.
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Content Quality
Provide unique, valuable, and original content.
👤
User Experience
Ensure a positive, non-deceptive site experience.
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Traffic Sources
Attract genuine, organic visitors. Avoid invalid traffic.
💰
Ad Implementation
Place ads responsibly without tricking users.
Select a pillar above to see detailed policy points.
Interactive Site Compliance Checklist
Answer these questions about a website you're considering. This tool provides a preliminary, educational assessment based on common policy issues.